July 2, 2020

The Future Of Digital Marketing And The Impact Of COVID-19

by Admin

The COVID-19 pandemic has taken the world by storm and has forced many industries to adapt in order to survive. One such industry is digital marketing; an industry which has had to become exceptionally flexible in order to meet this new digital world as well as their clients’ new found needs. But what impact has COVID-19 truly had on digital marketing? And what does the future hold? How will digital marketing agencies have to adapt to post Covid-19 situations and how will they make suitable changes in strategy, organisation and communication to accommodate these situations. 

An Increase In The Need For Digital Marketing

With many other industries being shut down completely during certain lockdown regulations, digital marketing is an industry which has thrived. This is because there has been a massive increase in businesses’ presence on social media and the online sphere in general in an attempt to keep their audiences engaged, buying their products online and keeping them informed about new operating hours etc.

While some digital marketing agencies may lose a few clients, who truly cannot afford the services anymore, many agencies will find themselves with many new clients who want to ensure that their brand has a competitive edge in the online realm. Looking towards the future, it is likely that the increased trend in digital marketing is likely to stay, as this is what consumers have gotten used to.

A Change In Needs Which Needs To Be Considered

In the past few months, the pandemic has completely changed how we live our lives and has thus changed the needs and wants of consumers and target markets for various industries. Digital marketers will need to be very sensitive towards the current global and local situations when coming up with marketing strategies. It will take a while before life returns completely back to normal, so digital marketers will need to keep on their toes to ensure that their strategies are relevant.

An Increase In Digital Events

Digital marketing companies may be expected to be overnight experts on digital events. This is because, in most countries, it will still be a long time before large events can be held. Digital marketers may need to brush up their knowledge on hosting and marketing digital events so that they can help their clients with remaining interesting and appealing during these tumultuous times. 

An Increase In Personalisation

The Covid-19 situation will have to change agencies’ strategies with agencies making them more personalised. We’ll be seeing more personalised, smaller and targeted experiences which are targeted to very specific people. Mostly known as content hubs, clients will be seeing a number of related content alongside featured content which has all been curated on-demand and which features more call-to-actions to allow their online users to self-select where they want to go online and what they want to do. 

In short, expect lots of curated, relevant content which focuses on a particular industry, account or use case. Expect multiple CTAs and trackable interactions. Expect personalised copy which encourages engagement, whether it be landing pages, webinars or other.

How Pencilvent Can Help Your Brand In This Situation

Looking for experienced & result oriented digital marketing agency in Kuwait, Saudi Arabia or Qatar? Pencilvent is a professional digital marketing agency which has kept on top of the COVID-19 pandemic, and who specialise in social media management, mobile optimisation and digital marketing strategies. Allow our services to take your brand’s online identity to the next level or allow us to help your agency adopt to ever-changing times. Contact us today!

Nov. 19, 2019

Digital Marketing Trends in 2019

by Admin

Technology is at the top notch of transitions in digital approach to expand and delineate business and services. Digital Marketing plays a vital role in bridging between the customers and business. Retention and engagement are the crucial assets of having a fruitful digital outcome. Not only in specific parts of the world but also in Kuwait, KSA & Qatar the digital marketing agencies has stretched their socks up to fasten with the vivid approaches of digital marketing. Though the competition ascends with every phase some vital aspects which are stated below:

1.    Personalized Engagement Mails / Notifications

The targeted audience always longs for the personification. Today is the scenario of the guided notifications to the new customers and to the old ones to connect forward resulting in multiplication of the business profits. Regular interaction stands for the users who come out with positive responses, while some with indolent replies are marked with dead list.

2.    Bang on Responses with Bot Training and Machine Learning

Delay comes with loss, so true with the digital trends. Often the customers long for active interaction and replies on the panels. AI Bot is on the top of the trends of the technology which solves out half of the queries in hand while some are forwarded to the manual intervention. Customers are in favor of the same and the resources have started implementing the same to merge with the drift.

3.    Eye Catchy Content

Content Marketing is the pillar which portrays the inner strength and the capability of the business. Content surely can turn heads up with its vast usage and exposure. Freshly brewed content is the necessity of the business and many of the marketing agencies in Qatar adopts and embrace content as the most powerful tool to attract the audition. Conversion percentage can be hiked with the vise use of the content which users as per perception.

4.    Google AdWords/ Campaign Management

No person in the world who doesn’t want the business and profit to multiplicate in no time. Pay Per Click (PPC) is what comes for the saviors for many. Google AdWords has emerged as the superlative ingredient which boosts the percentage of the person to land on the targeted website. Running campaigns on keeping the goal fixed can increase the on-page increase in client retention in no time. 

5.    Smart Search Engine Optimization 

Gradual outcome is the new game and the credit goes to Search Engine Optimization.  SEO is for the website which must look out for continuous and gradual organic users. SEO being one of the users efficient where with the time new combinations and algorithms keeps on adding. Adopting SEO techniques can help in pulling out best results and maintaining the top ranks. The keywords form the basis of the SEO which varies as per industries and categories. Accuracy and delicacy in SEO strategies helps in augmenting end to end relationships.

6.    Visual Marketing

Attractive and appealing visuals are the eye catchers for every website when in comes in advertisements or in infographics with blogs.  Engagement and actions are drawn by more visuals rather than just framed content. With the involvement of the youth into the social sites the sudden boom in live content and marketing has been reported as per statistics. Taking not much of the time it has the power to stretch the users into the platform in no time.  Retention happens to be more fruitful where one tends to attract, and it increases more with the impressions. Building up more followers in social sites has been the strong point to agree on building up concrete relationship and fetching of the traffic has been proved.

Although the development and transformation are not static, but the development will surely educe more with the coming time. 

Nov. 12, 2019

A complete guide on social media marketing for small businesses

by Admin

People have been hard at searching for strategies that can help them effectively in social media promotions, especially for small businesses. To eliminate those hard search works for finding the best social media strategies, here we are giving a complete solution for an effective social media posting for your overall business promotion on social media. This guide is applied by almost every agency for social media marketing in Kuwait. 

What is the value of social media for small business firms 

Before elaborating on different strategies for social media promotions, it is important to know why small businesses need the same. Small businesses which may be called as startups need promotions everywhere to grow and develop effectively in the short run. This is because the more you can carry the attention of your customers, the more you can expect the growth of your business and vice versa. That promotional aspect can only be fulfilled with the help of social media postings. This is because 

•    People of all age groups are indulged in social media more than any other platform. 
•    Through social media, you can convey your business information easily without any error. 
•    Easy to handle the communication with your customers and partners around. 
•    Less money needed to manage the communication, convey information and setting up marketing strategies. 
•    You can get the attention of millions of people all over the world at the same time. 


There are several other reasons as well for which today, social media marketing is considered as an important and un-ignorable tool for any business promotions. 

Best strategies for SMM picked for you 

When you are thinking of promoting your business over social media platforms, you must have studied, researched, and evaluated well the best strategies for social media marketing of your business, right? But can you completely assure that the strategies you have picked up are the best for your business? Must be not! Being one of the renowned social media agencies in Kuwait, here we have picked some of the best strategies that will perfectly help your business to promote only in the short run. 
#Identify your audience: For any business promotion, you need to identify your audience first. This selection of audience is based on your business only, i.e., what age groups are you targeting for your concerned products or services. You may also need to select an appropriate location while identifying your audience. 

#Build relationships with effective engagement: Engagement matters a lot when you are planning for social media marketing for your business. This engagement you can establish with the help of answering customer queries, using graphs to give the best insights into their search, etc. You should make it as much as possible to make viewers engaged with your business. 

#Search for the latest opportunities available for your business: Everyday new updates come and bring new opportunities for you. Being updated with the latest news and reports, you can easily get the success you want for your business 

#Create a calendar for social media contents: Contents play an important role in getting more and more attention of the targeted audience. You thus need to be attentive enough in posting content on a regular basis. It can only be possible when you make a calendar for your contents that will be posted on social media. 

#Use best hash-tags for your posts: Using hash-tags for social media postings is nowadays on-trend. People love to put hash-tags for their concerned posts and thereby grab the attention of social media users. Hashtags can increase your reachability tremendously. That is why you need to pick the best hash-tag suitable for your business. 

#Audit your presence regularly: It is important to audit your social media presence on a regular basis to ensure whether you are active on the accounts for a while or just dabbling into social media marketing. Moreover, to have a regular user for your business, you have to communicate with them regularly and answer their queries without delay. Those answers can be either related to your business or brand promotions or related to the information.

#Create engaging visuals: Visuals play an important role in getting more and more traffic on your social media posts. So, along with creating engaging content, you have to be cautious enough to develop attractive images so that your users can stick on your posts and read it carefully to get the information you are conveying to them.

Now, set up the best social media marketing campaign for your business with the help of these strategy planning. For more information, you can get in touch with us any time. We will be resolving all your queries effectively. Based on the ongoing trends for digital marketing in Kuwait, we will suggest the best things to do for your business promotions over social media platforms.