April 30, 2021
by Pencilvent
2021, much like 2020, has seen many changes throughout the world, and this is no different in digital marketing trends. Today, digital marketing agencies are focusing on addressing human issues through tailored content suited for individuals for more personal engagement. On the other hand, a digital marketing agency needs to revolve around technical and mechanical optimisation, such as fine-tuning SEO efforts and structuring campaigns to satisfy a customer's online journey from the backend.
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April 27, 2021
by Pencilvent
Digital marketing is a puzzle, and much like any puzzle, there are many pieces that fit to make the perfect picture. Together, these pieces aim to generate interest, nurture leads, and close qualified deals.
One of the areas that many companies and brands require help with in the digital industry is social media. Social media management is at the core of using digital marketing tactics and how they come together while making the most of your marketing budget. So, what is social media management?
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Dec. 17, 2020
by Pencilvent
It seems there was an original flurry to get digitally prepared and then business, COVID and life happened. The focus seems to have, unfortunately, started drifting dangerously toward short term sales and ignoring brand experience management and the interlinked social media marketing management.
With long views kicked to the curb, how do businesses expect to reach economic sustainability in the long term? Apple is a brilliant example of brand innovation, but they have been strongly criticized for brand experience.
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Nov. 5, 2020
by Pencilvent
Every social media guru and their cousin is always chanting: Post high-quality content regularly. But who owns this miracle Elixir Of Quality Content? No-one does, but we can give you some powerful tips and guidance which will inspire and help you with your Social Media Marketing in Kuwait.
A quick reminder of the basics: your posts must be regular at an expected time, they must be too far apart time-wise, they must be applicable to your followers’ interests, and they must be eye-catching. It’s not about you standing on a corner once in a while with a brass band and stack of speakers blasting out your message. It’s a gentle, ongoing chat with your audience, without lulling them to sleep.
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Oct. 19, 2020
by Pencilvent
Branding is a well-known word, but what does it really mean? It is a business practice whereby your company invents a name, a logo and chooses typography as a visual signature, making it easily identifiable quickly as being your company.
This produces visual cues, a human’s fastest strongest cue interpreter, to identify your product or service. It is much more than this also. It becomes the symbol of a promise, i.e. your brand’s promise of an expected ethic, expected service, expected quality AND expected experience. It is a representation of your business and how you wish to be perceived.
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