SUMMARY

A new local store bakery concept with a mix of local and traditional sweet,with a high competition that wantedto stand out & expand its locations while increasing sales.

OUR ROLES

  • Creative TVC
  • Marketing Plan
  • Identity
  • Positioning

OPPORTUNITY

With the upcoming opportunity of Ramadan in which every one eats sweets daily at ifftar, we knew this would be the best time to create a brand that had a personality and that needed to stand out with this high competition of ads coming up during this upcoming month.

RESULTS

The ads were such a success and went viral, which resulted in a 30% increase of sales within the first 2 weeks of Ramadan & fully booked list of orders and pre-sales till the end of Ramadan & Eid, not forgetting to mention orders reached them from all over the GCC.

SOLUTION

REDEFINING CLIENT / AGENCY COLLABORATION

Now a long time client with us, danish bakery was a neighborhood institution that over the years had built a slow and steady following of dedicated customers. They came for the variety of offerings, but they stayed for the feel and understanding that this bakery was a slice of home in its absence.

The main reason for our first meeting was a leveling off in the customer department. They were known and loved, but apart from the steadfast customer base, they were finding it difficult to boost sales consistently. They wanted more, both for the bakery and for their customers.

 

They wanted to give returning and new customers consistently exciting and memorable experiences.

Keeping our goals in mind, we immediately began work on a brand identity revamp. We decided, as a team, that it was best to start from the top and work our way down through each moving part. We brightened the brand up, modernizing the feel and sense of it, molding it to reveal itself to be as welcoming as people felt it was and then having the website reflect these changes.

We then waded into product development, keeping items that customers loved and adding new ones that had gained in popularity since the inception of danish bakery. We followed it up with staff training to update them and build awareness on the hopeful arrival of new clientele. The entire revamp was topped off with a sturdy and focused digital campaign designed to turn heads and emphasize curiosity in the mind of our potential target audience.

RESULTS

We were about as delighted as our client when we noticed, almost immediately with the launch of the revamp campaign, a major and noticeable increase in footfall. The bolstered footfall translated into increased sales and we noticed an online conversation happening on social media that described an overall raising of brand awareness and loyalty. This drove traffic to the call center and home deliveries increased as a result.

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