We knew from our research that there was no issue in the food or its presentation. People who showed up and were served meals always went away feeling full and satisfied. They wanted to return. They liked having a meal like home away from home at their convenience. What we started work on was a logo revamp. We brought it forward to entice a new, younger clientele without pushing away the diehards that had built the institution in the first place.
We re-positioned, we gave them a digital presence with a backing of digital marketing to speak directly to the consumers we were trying to entice.
And finally, we pushed for a location expansion into areas these same potential clients frequented. We went out. We looked for them. We asked them, with information and branding and awareness, to make a different decision this time when they were out and hungry and looking for a bite to eat.
It turned out that the people of all ages did still yearn for Kuwaiti home style cuisine, they just needed to know it was still around for them to enjoy.