Dec. 17, 2020

Are Companies Becoming Complacent About The Brand Experience?

by Pencilvent

It seems there was an original flurry to get digitally prepared and then business, COVID and life happened. The focus seems to have, unfortunately, started drifting dangerously toward short term sales and ignoring brand experience management and the interlinked social media marketing management.

With long views kicked to the curb, how do businesses expect to reach economic sustainability in the long term? Apple is a brilliant example of brand innovation, but they have been strongly criticized for brand experience.

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Dec. 3, 2020

Are You Keeping Pace With The Light Speed Of e-Commerce?

by Sajjad Naveed

A statistical global market survey has projected that the e-Commerce markets will collectively breach the US$2 trillion mark by the end of this year. There has been an expected transfer of commercial buyer power from the west to the east with Asia leading e-Commerce by significant margins. This is mostly due to mobile device access to online stores. The Asian market is expected to represent 35% of this figure by 2025.

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Nov. 5, 2020

Want Fresher Social Media Posts And More Followers? Here’s How

by Pencilvent

Every social media guru and their cousin is always chanting: Post high-quality content regularly. But who owns this miracle Elixir Of Quality Content? No-one does, but we can give you some powerful tips and guidance which will inspire and help you with your Social Media Marketing in Kuwait.
A quick reminder of the basics: your posts must be regular at an expected time, they must be too far apart time-wise, they must be applicable to your followers’ interests, and they must be eye-catching. It’s not about you standing on a corner once in a while with a brass band and stack of speakers blasting out your message. It’s a gentle, ongoing chat with your audience, without lulling them to sleep.

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Oct. 19, 2020

How To Boost Your Brand From Tepid To Tremendous In Kuwait Immediately Using Branding Companies

by Pencilvent

Branding is a well-known word, but what does it really mean? It is a business practice whereby your company invents a name, a logo and chooses typography as a visual signature, making it easily identifiable quickly as being your company. 


This produces visual cues, a human’s fastest strongest cue interpreter, to identify your product or service. It is much more than this also. It becomes the symbol of a promise, i.e. your brand’s promise of an expected ethic, expected service, expected quality AND expected experience. It is a representation of your business and how you wish to be perceived. 

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