April 30, 2021

3 Digital Marketing Trends To Pay Attention To In 2021

by Pencilvent

2021, much like 2020, has seen many changes throughout the world, and this is no different in digital marketing trends. Today, digital marketing agencies are focusing on addressing human issues through tailored content suited for individuals for more personal engagement. On the other hand, a digital marketing agency needs to revolve around technical and mechanical optimisation, such as fine-tuning SEO efforts and structuring campaigns to satisfy a customer's online journey from the backend. 

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April 27, 2021

Social Media Management 101

by Pencilvent

Digital marketing is a puzzle, and much like any puzzle, there are many pieces that fit to make the perfect picture. Together, these pieces aim to generate interest, nurture leads, and close qualified deals.


One of the areas that many companies and brands require help with in the digital industry is social media. Social media management is at the core of using digital marketing tactics and how they come together while making the most of your marketing budget. So, what is social media management?

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March 11, 2021

Online Customers In Kuwait With Strategic Digital Marketing

by Sajjad Naveed

In today’s digital world, it is important to have a comprehensive online presence for your business. Smartphones and other digital devices have exploded over the last few years, making the use of digital platforms to communicate and advertise your business an integral part of marketing. As the world continues to move towards being more digitised in every aspect, ensuring your marketing and advertising initiatives are at the forefront of innovation and design is critical.

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Dec. 17, 2020

Are Companies Becoming Complacent About The Brand Experience?

by Pencilvent

It seems there was an original flurry to get digitally prepared and then business, COVID and life happened. The focus seems to have, unfortunately, started drifting dangerously toward short term sales and ignoring brand experience management and the interlinked social media marketing management.

With long views kicked to the curb, how do businesses expect to reach economic sustainability in the long term? Apple is a brilliant example of brand innovation, but they have been strongly criticized for brand experience.