Dec. 3, 2020

Are You Keeping Pace With The Light Speed Of e-Commerce?

by Sajjad Naveed

A statistical global market survey has projected that the e-Commerce markets will collectively breach the US$2 trillion mark by the end of this year. There has been an expected transfer of commercial buyer power from the west to the east with Asia leading e-Commerce by significant margins. This is mostly due to mobile device access to online stores. The Asian market is expected to represent 35% of this figure by 2025.

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Sept. 22, 2020

Is Your Kuwait Digital Marketing Scoring? Here’s A Social Media Update To Help You Out

by Sajjad Naveed

“53% of consumers engage with a brand after viewing a video on social media”, RedHill Education’s digital marketing faculty, Australia.

Is that strategized into your digital advertising campaign game plan?

In addition to that striking piece of info, you should know that it means that Facebook, Instagram and YouTube are not considered very exciting anymore. They are, however, still part of the digital media stable but the new recruit causing all the noise in the locker room is the video-sharing platform called TikTok.

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Aug. 6, 2020

Why Little Digital Devices Are Huge Marketing Devices

by Sajjad Naveed

A report by MarketsAndMarkets.com (report code: TC 2942) states that the global mobile marketing market size is expected to grow at 18.9% annually from USD 10.5 billion in 2019 to USD 25.0 billion by 2024. So the market size for mobile marketing in Kuwait is going to increase potentially by nearly 20%. Are you trying to get a piece of that new pie or are you too busy wondering who moved your cheesecake?

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July 24, 2020

The Importance Of Defining Your Ideal Customer In Digital Marketing

by Sajjad Naveed

No matter what industry you’re in, it would be best if you had a good idea on who your ideal customers are. This information can be gained through market research and data analytics and will be highly valuable when it comes to digital marketing. If your marketing team knows your customers, they’ll be able to market towards them effectively.