Aug. 6, 2020

Why Little Digital Devices Are Huge Marketing Devices

by Sajjad Naveed

A report by (report code: TC 2942) states that the global mobile marketing market size is expected to grow at 18.9% annually from USD 10.5 billion in 2019 to USD 25.0 billion by 2024. So the market size for mobile marketing in Kuwait is going to increase potentially by nearly 20%. Are you trying to get a piece of that new pie or are you too busy wondering who moved your cheesecake?


July 24, 2020

The Importance Of Defining Your Ideal Customer In Digital Marketing

by Sajjad Naveed

No matter what industry you’re in, it would be best if you had a good idea on who your ideal customers are. This information can be gained through market research and data analytics and will be highly valuable when it comes to digital marketing. If your marketing team knows your customers, they’ll be able to market towards them effectively.

July 9, 2020

SEO Expectation Vs Reality | SEO Is Important For Small Businesses

by Sajjad Naveed

SEO is an array of different methods and practices aimed at optimising small and large business’ websites and brings their site to the top of desired search results. When making use of professional SEO services, you may have certain expectations that are not quite realistic.

At Pencilvent, we consider ourselves as SEO experts and have managed to boost many small and large business brands’ rankings through our optimisation services. Through our experiences, in Kuwait, KSA and Qatar, we have discovered many of the expectations and realities of our clients’ results and perceptions regarding SEO.


July 2, 2020

The Future Of Digital Marketing And The Impact Of COVID-19

by Sajjad Naveed

The COVID-19 pandemic has taken the world by storm and has forced many industries to adapt in order to survive. One such industry is digital marketing; an industry which has had to become exceptionally flexible in order to meet this new digital world as well as their clients’ new found needs. But what impact has COVID-19 truly had on digital marketing? And what does the future hold? How will digital marketing agencies have to adapt to post Covid-19 situations and how will they make suitable changes in strategy, organisation and communication to accommodate these situations.