July 24, 2020
No matter what industry you’re in, it would be best if you had a good idea on who your ideal customers are. This information can be gained through market research and data analytics and will be highly valuable when it comes to digital marketing. If your marketing team knows your customers, they’ll be able to market towards them effectively.
July 9, 2020
SEO is an array of different methods and practices aimed at optimising small and large business’ websites and brings their site to the top of desired search results. When making use of professional SEO services, you may have certain expectations that are not quite realistic.
At Pencilvent, we consider ourselves as SEO experts and have managed to boost many small and large business brands’ rankings through our optimisation services. Through our experiences, in Kuwait, KSA and Qatar, we have discovered many of the expectations and realities of our clients’ results and perceptions regarding SEO.
July 2, 2020
The COVID-19 pandemic has taken the world by storm and has forced many industries to adapt in order to survive. One such industry is digital marketing; an industry which has had to become exceptionally flexible in order to meet this new digital world as well as their clients’ new found needs. But what impact has COVID-19 truly had on digital marketing? And what does the future hold? How will digital marketing agencies have to adapt to post Covid-19 situations and how will they make suitable changes in strategy, organisation and communication to accommodate these situations.
