Dec. 17, 2020

Are Companies Becoming Complacent About The Brand Experience?

by Pencilvent

It seems there was an original flurry to get digitally prepared and then business, COVID and life happened. The focus seems to have, unfortunately, started drifting dangerously toward short term sales and ignoring brand experience management and the interlinked social media marketing management.

With long views kicked to the curb, how do businesses expect to reach economic sustainability in the long term? Apple is a brilliant example of brand innovation, but they have been strongly criticized for brand experience.


July 24, 2020

The Importance Of Defining Your Ideal Customer In Digital Marketing

by Sajjad Naveed

No matter what industry you’re in, it would be best if you had a good idea on who your ideal customers are. This information can be gained through market research and data analytics and will be highly valuable when it comes to digital marketing. If your marketing team knows your customers, they’ll be able to market towards them effectively.

July 2, 2020

The Future Of Digital Marketing And The Impact Of COVID-19

by Sajjad Naveed

The COVID-19 pandemic has taken the world by storm and has forced many industries to adapt in order to survive. One such industry is digital marketing; an industry which has had to become exceptionally flexible in order to meet this new digital world as well as their clients’ new found needs. But what impact has COVID-19 truly had on digital marketing? And what does the future hold? How will digital marketing agencies have to adapt to post Covid-19 situations and how will they make suitable changes in strategy, organisation and communication to accommodate these situations.


Nov. 12, 2019

A Complete Guide On Social Media Marketing For Small Businesses

by Yasmin Sulaiman

People have been hard at searching for strategies that can help them effectively in social media promotions, especially for small businesses. To eliminate those hard search works for finding the best social media strategies, here we are giving a complete solution for an effective social media posting for your overall business promotion on social media. This guide is applied by almost every agency for social media marketing in Kuwait.