Dec. 17, 2020
It seems there was an original flurry to get digitally prepared and then business, COVID and life happened. The focus seems to have, unfortunately, started drifting dangerously toward short term sales and ignoring brand experience management and the interlinked social media marketing management.
With long views kicked to the curb, how do businesses expect to reach economic sustainability in the long term? Apple is a brilliant example of brand innovation, but they have been strongly criticized for brand experience.
Nov. 5, 2020
Every social media guru and their cousin is always chanting: Post high-quality content regularly. But who owns this miracle Elixir Of Quality Content? No-one does, but we can give you some powerful tips and guidance which will inspire and help you with your Social Media Marketing in Kuwait.
A quick reminder of the basics: your posts must be regular at an expected time, they must be too far apart time-wise, they must be applicable to your followers’ interests, and they must be eye-catching. It’s not about you standing on a corner once in a while with a brass band and stack of speakers blasting out your message. It’s a gentle, ongoing chat with your audience, without lulling them to sleep.
Oct. 19, 2020
Branding is a well-known word, but what does it really mean? It is a business practice whereby your company invents a name, a logo and chooses typography as a visual signature, making it easily identifiable quickly as being your company.
This produces visual cues, a human’s fastest strongest cue interpreter, to identify your product or service. It is much more than this also. It becomes the symbol of a promise, i.e. your brand’s promise of an expected ethic, expected service, expected quality AND expected experience. It is a representation of your business and how you wish to be perceived.
Oct. 1, 2020
Most people have tripped over the phrase experiential marketing, but most of them don't fully understand its pros and cons. It is, at its simplest, an event set up by an event management company to allow consumers, current and potential, to interact with the company's products and services.
In the past decades, physical interaction was 'achieved' if a person walked past signs, flags and/or posters and read the info. Then the exhibition stands were born and had staff in attendance. In tough times the staff were replaced by digital displays. However, this is not an experiential event.
Sept. 15, 2020
I think we can all agree that this year has been, at the very least, interesting and at its worst, brutal. Arguments have raged between governments and the World Health Organisation (WHO), government finance ministers and government health ministers, mask wearers and mask non-wearers. Through all of this, business owners are juggling immediate business pressures. They have been in a state of needing to pull solutions out of thin air and simultaneously try to reimagine their business now and in the new normal that is upcoming.