Oct. 19, 2020
Branding is a well-known word, but what does it really mean? It is a business practice whereby your company invents a name, a logo and chooses typography as a visual signature, making it easily identifiable quickly as being your company.
This produces visual cues, a human’s fastest strongest cue interpreter, to identify your product or service. It is much more than this also. It becomes the symbol of a promise, i.e. your brand’s promise of an expected ethic, expected service, expected quality AND expected experience. It is a representation of your business and how you wish to be perceived.
You can develop a brand via various channels. These include advertising, customer service, experiential events, PR, merchandise, reputation, and logo. None of these work solo or in a silo. It is a complex meshing of these elements into one unique and attention-grabbing profile. The combination of these elements will have some elements featuring more strongly than others, depending on which phase you are in in your strategy.
The Importance Of Branding For Business Success
Branding is critical to the success of a business. It is so important that you will frequently notice big brands firing celebrities or staff for not aligning with the brand value. It is treated like a prodigy child…with great care and deep love.
It can drive the new business towards or away from your company. Hence the need for objective professionals to be involved in its establishment. Good branding strategies increase brand awareness and build brand loyalty.
Becoming known and respected is what we all want for our companies, if not for ourselves. This does not mean showing off or using sensationalism. It just means knowing where to put your brand out there, when to put it in that location and always in a consistent manner.
This will bring about familiarity. If your brand is seldom seen, it will get the chance to be memorable or impressionable.
The face of your company, your logo, is the most important element. As with our faces, they are the primary point of recognition and communication. Your logo should be strong and easily memorable. It should make a respectable impression on a person at first glance.
Once it is established your referral quota of leads will increase exponentially. Again, this won’t be a stand-alone phenomenon; it will be reliant on the ongoing marketing strategy.
People Deliver Brands
A company’s staff should identify strongly with the company’s brand and personality. Nobody takes great joy in working for a company that is seen as unethical or boring unless they have been hired to be the turn-around agent.
When the staff are proud to stand behind the brand, it is found that they will be more satisfied with their job. They will also produce higher quality output. A reputable brand amongst the public makes working for that company more enjoyable and fulfilling.
Translating the brand into the office interior AND into the manner in which the company and management interact with staff is equally important. It has profound effects on staff morale, productivity and future resource pool quality. All this translates into a well-branded entity that, long term, delivers the correct brand experience to clients.
Familiarity Translates Into Trust
Part of building consumer trust of your company includes a professional appearance and a well-strategized brand. If your company has a polished and professional image, your sales funnel is more likely to fill with potential business.
Another benefit of being properly branded is that it tells the market that your company is an expert at XYZ. It makes the market feel as though your company is a leader in its business.
The Brand Speaks, The Brand Acts
All strategies, including advertising, must reflect the brand, its personality and its values. Your advertising will take a message, good or bad, and spread it around the market quickly.
For positive effectiveness, it must be an expected type of content and context for your brand’s personality. If none of these elements is addressed, then money was invested in an advert that sent the wrong message, quickly and it was not trusted.
If you want an effective brand image and a business building brand message contact Pencilvent, your professional branding company in Kuwait today and let’s turn your blah blah strategy into brand buy-in. Alternatively, call us today on +(965) 22267520.