Oct. 1, 2020
Most people have tripped over the phrase experiential marketing, but most of them don't fully understand its pros and cons. It is, at its simplest, an event set up by an event management company to allow consumers, current and potential, to interact with the company's products and services.
In the past decades, physical interaction was 'achieved' if a person walked past signs, flags and/or posters and read the info. Then the exhibition stands were born and had staff in attendance. In tough times the staff were replaced by digital displays. However, this is not an experiential event.