July 24, 2020

The Importance Of Defining Your Ideal Customer In Digital Marketing

by Sajjad Naveed

No matter what industry you’re in, it would be best if you had a good idea on who your ideal customers are. This information can be gained through market research and data analytics and will be highly valuable when it comes to digital marketing. If your marketing team knows your customers, they’ll be able to market towards them effectively.

As a leading digital marketing agency in Kuwait, Pencilvent supplies some tips on how to determine your ideal customer. 

Look At Your Current Customers

If your business sells products or services online, it will be reasonably easy to assess the demographics of your current customer through the use of Google analytics. Your existing customer is generally your ideal customer. Although you could tweak your marketing to start appealing to a broader audience, your current customers should be your starting point.

Social Media Analytics

Your social media followers, especially those that engage through likes and comments, should also give you a good indication of your ideal customer. Most popular social media platforms, such as Facebook and Instagram, provide exceptional analytics that allows you to get to know the age, interests, gender and location of your followers.

Who Are Your Competitors Serving?

Competitors that provide a similar product or service to you should automatically be serving your ideal potential customers. You won’t be able to access their analytics, but you can check out their social media pages and who is mentioning their brand in the comments. You can even set up an alert for every time their brand is mentioned.

The Purpose Of Your Products

What purpose do your products serve and who would they serve the best? If you have a wide range of products, you will have a broader target market. If your product or service is very niche, then your target market is going to be a lot more specific.
Most business owners aren’t 100% sure who their ideal customer is, and this can lead to failed marketing strategies. Don’t waste your time or money; find out your ideal customer before you start investing in digital marketing.
Are you looking for a professional digital marketing agency in Kuwait? At Pencilvent, we can help your brand determine your ideal customers and start effectively marketing towards them. Let your online voice be heard today!

Contact our professional team at Pencilvent.